B2B e-marketplace: an e-marketing framework for B2B commerce

B2B e-marketplace: an e-marketing framework for B2B commerce

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تعداد صفحات: 20
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قیمت: 23000 تومان

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B2Be-marketplace: an e-marketing framework for B2B commerce

دسته بندی: pdf

نوع فایل:  pdf ( آماده پرینت)

تعداد صفحه : 20 صفحه

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Abstract:     

Purpose– The purpose of this paper is to provide a clear understanding of theperformance of business-to-business (B2B) e-marketplace in conducting  e-marketing in the global businessenvironment. The proposed framework is intended to be used as a guide for B2Bfirms especially small and medium sized enterprises (SMEs) who wish to adopt aproactive approach in the use of information and communication technology forbusiness efficiency and   competitiveadvantage and those who wish to explore the internet technologies formarketing activities.

 Keywords:      Small tomedium-sized enterprises Business-to-business marketing Marketing InternetCommunication technologies Competitive advantage Author(s):      Woon Kian Chong Mathew ShafaghiChristopher    Woollaston and Vincent Lui

Source:            Marketing Intelligence &Planning. Vol. 28 No. 3 2010 Subject:             مدیریت بازاریابی Category:          مقاله مجله Release Date: 2010

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